Creative
Creative and motion that stops the scroll and sells the next step
From raw statics to polished motion. Built for Meta, Google, and brand films that still feel like PopCandi.
Built by PopCandi
Wildfield for motion, multi-size ads, and social creative
Motion graphics, multi-format ads, and social creative in one tool.
Wildfield is our AI creative tool for motion graphics, multi-resizing ads, and social media creative that still looks like a studio made it. We use it on client work and ship it so your team can produce scroll-stopping assets without a bloated production line. Built and used daily by PopCandi’s design engineers on real client campaigns.
A PopCandi product.
Feed natives beat logo grids
Ads that look like ads get skipped. We design for the thumb: pattern interrupts, clear benefit, and craft that still feels human.
Motion with a job
Hooks in the first seconds. Captions on by default. Cuts that serve the offer, not a showreel flex with no CTA path.
One size system, every placement
Wildfield design systems and auto-responsive formats mean one build can ship square, story, landscape, and display without redrawing the brand each time.
Social creative at volume
Templates, brand kits, and production pipelines so you can test volume on Meta and Google without reinventing the wheel every week.
Studio craft, commercial brief
3D, compositing, photography, and edit when the brief needs it. Always tied to the outcome the media buy needs.
Frequently asked questions
- What experience do you bring to creative and motion?
- PopCandi is a Melbourne design-engineer studio with deep reps in motion, 3D, brand film, and performance creative for ads and social. Taste and commercial judgment lead. We have shipped work across music, fashion, automotive, and consumer brands, and we still do the craft hands-on.
- Can you show results, not just a showreel?
- Yes. We judge creative by whether it earns the click and supports the funnel, not by awards shelves. On a call we walk portfolio outcomes, what we would test first for your offer, and how creative ties to landing pages and tracking.
- Can you bolt onto our team for a seamless flow between paid creative and the website?
- That is a core hire reason. We run paid creative and website content as one system: ad promise matches page promise, assets resize across placements, and updates flow from a shared source of truth instead of a folder of one-off exports.
- What is an AI design system, and do you build that?
- We architect design systems for AI: brand rules, components, and templates a human oversees and tools like Wildfield can produce from. It is a source of truth, usually wired to a headless CMS, so ads, site modules, and social stay on brand without redrawing everything each week.
- Do you handle video editing as well as motion/graphics?
- Yes. Offline edit, social cutdowns, captions, and motion graphics in one pipeline. Statics, video, and multi-size ads can ship from the same system when the brief needs it.